E-Nable consists of three primary modules (outlined below), broken down into six self help topics each. A full list of the topics is available
from the program flyer, which can be downloaded from the button below.
Online Presence Module Overview
The key to creating an intelligent online presence is to understand how the basic functions of the business website work and how customers interact
with it. Unless the small business has a monopoly on whatever they sell or do, their website needs to work quickly, smoothly and with absolute
clarity.
Visitors to small business websites have high expectations and know their competitor is just a click away. Quality sites must provide relevant
and meaningful information and outstanding online experiences to keep visitors engaged.
The e-nable project places the onus on the small business owner/manager to become totally involved with the development and management of their
web presence through the utilisation of simple web authoring tools.
Business Integration Module Overview
In an environment where competitors are easy to find, low cost business practices are becoming an increasing necessity. The Business Integration
Module will look at the tools businesses can use to reduce their overall running cost and increase efficiency through integration of online
services.
As the digital age marches onward, practices such as online shopping transactions and cloud computing (among others) are being far more common
and as such, a wealth of tools have become both freely and cheaply available specifically to help small business in this regard. This module
will clearly explain what these tools are, how they work and which ones might be appropriate for your business.
E-Marketing Module Overview
The concept of e-marketing is an extension of an organisation's overall marketing strategy into the digital world. With appropriate e-marketing
tactics small business are able to level out the playing field against larger competitor companies. Many small businesses are already engaging
in various forms of e-marketing, such as bulk emailing and web advertising, but fail to track and capture appropriate data about the overall
success or failure of such campaigns.
The e-marketing module endeavours to help businesses utilise the best methods for identifying and influencing their target markets, as well demonstrating
simple, low cost and free methods for monitoring the ROI and client statistics of e-marketing campaigns. This module also will outline some
of the financial dangers of various e-marketing practices and techniques for essential online practices such as Search Engine Optimisation (SEO).
Rockhampton
Workshops on 20th June 2011: 10am - 12noon, 1pm - 3pm, or 4pm - 6pm
1-on-1 sessions on 21st June 2011: 8:30am, 10am, 11:30am, 1:30pm, or 3pm
To register for a workshop or 1-on-1 session please complete the online registration form.
The E-Nable program had its official launch on Thursday the 23rd of September. The event was held from 3:00pm to 5:00pm in the Queen
Adelaide room at the Marriott Hotel, 515 Queen Street, Brisbane CBD.
The launch incorporated an introductory information workshop for all those in attendance.